In a landmark moment for professional cycling, Slovenian prodigy Tadej Pogačar has inked a monumental sponsorship deal following his historic performance in the 2024 season. Pogačar’s unparalleled achievements, culminating in the rare “Triple Crown”—victories at the Giro d’Italia, Tour de France, and the UCI World Championship road race—have solidified his status as one of the sport’s all-time greats.
The crowning jewel of Pogačar’s 2024 campaign was his audacious triumph at the World Championship in Zürich. Defying conventional race strategies, he launched a bold attack with 100 kilometers remaining in the grueling 273.9 km course. This decisive move shattered the peloton and left his rivals scrambling. Despite formidable challenges from elite cyclists like Ben O’Connor and Mathieu van der Poel, Pogačar maintained his lead, crossing the finish line solo to claim the coveted rainbow jersey. This victory not only underscored his tactical genius but also etched his name alongside legends Eddy Merckx and Stephen Roche as the only male cyclists to achieve the Triple Crown.
In the wake of this historic feat, Pogačar’s team, UAE Team Emirates, announced a groundbreaking partnership with Emirati energy conglomerate XRG. This six-year collaboration, commencing in the 2025 season, will see the team rebranded as UAE Team Emirates XRG. The XRG logo will feature prominently on the team’s kits, including Pogačar’s distinguished rainbow jersey. This alliance reflects a mutual commitment to sustainability, with the team aiming for net-zero emissions by 2030, and XRG championing innovative energy solutions.
Pogačar’s exceptional 2024 season has not only captivated fans but also garnered high praise from peers. Fellow Slovenian and four-time Vuelta a España winner, Primož Roglič, lauded Pogačar’s dominance, acknowledging the challenge of matching his compatriot’s extraordinary level of performance.
As the 2025 season unfolds, Pogačar continues to demonstrate his prowess. He has already showcased consistent performances in early competitions, including the UAE Tour, signaling his intent to build upon his previous successes. With the added support of XRG and a steadfast team, Pogačar is poised to further elevate his career, aiming for new milestones and inspiring the next generation of cyclists.
In summary, Tadej Pogačar’s remarkable 2024 season, highlighted by his historic Triple Crown achievement and a strategic partnership with XRG, has not only redefined his career trajectory but also set a new benchmark in professional cycling. As he embarks on the 2025 season, the cycling world eagerly anticipates the next chapter in Pogačar’s illustrious journey.