Deion Sanders, the head football coach of Colorado, is one of the top brand marketers in all of sports.
Sanders has positioned the Buffaloes program at the top of the sport four games into the 2023 college football season while also enhancing his personal brand by registering trademarks for some of his favorite catchphrases. Colorado is preparing for a challenging Pac-12 matchup with No. The Pro Football Hall of Famer’s legal representative has submitted paperwork in an effort to obtain a second group of trademarks on his behalf on Saturday.
Sanders’ legal representative for Prime Time Enterprises, Inc.
is Jessany Garrett.
, according to the U.
S.
a database maintained by the Patent and Trademark Office.
among them are:.
“AIN’T NOBODY CARE,” they say.
“F around and find out.”.
“WE KEEP Recipients,”.
“PITBULL IN PUMPS”.
“WORK OR TWERKING.”.
Sanders is looking to trademark contemporary terms for clothing like sleepwear, blazers, sweatsuits, and outerwear.
Sanders previously applied for four other trademarks for the words “COACH PRIME,” “PRIME EFFECT,” “IT’S PERSONAL,” and “DADDY BUCK,” according to a report from trademark attorney Josh Gerben.
The most recent collection of catchphrases follows those applications.
Despite a lopsided loss at Oregon on Saturday, the Buffaloes (3-1) have established themselves as must-see TV.
On ABC, 10.3 million people watched that game. With the Trojans on the horizon this Saturday, it wouldn’t be unexpected if Sanders helped to attract yet another sizable audience—and perhaps a third round of trademark application filings.