Spirit Airlines, traditionally known for its ultra-low-cost, no-frills approach to air travel, is making a strategic shift to go upmarket by enhancing its offerings. In an effort to appeal to a broader segment of travelers, the airline plans to include snacks, Wi-Fi, and checked bags as part of its standard service. This move marks a significant departure from its previous model, where passengers paid extra for almost every amenity.
The inclusion of snacks and Wi-Fi on flights is aimed at improving the overall customer experience, aligning Spirit more closely with full-service carriers. The addition of Wi-Fi, in particular, caters to the growing demand for in-flight connectivity, allowing passengers to stay connected and entertained during their journeys. This feature is increasingly expected by travelers, even on budget airlines.
Moreover, Spirit’s decision to bundle checked bags into the ticket price addresses one of the most common complaints from passengers, who often faced unexpected fees for luggage. By including this in the fare, Spirit aims to simplify the booking process and reduce the perception of hidden costs, which has been a significant point of criticism in the past.
This upmarket shift is part of a broader strategy to compete more effectively with other low-cost and legacy carriers. By offering a more comprehensive service package, Spirit hopes to attract a wider range of customers, including business travelers and families, who may have previously overlooked the airline due to its reputation for bare-bones service.
Overall, Spirit Airlines’ move to include snacks, Wi-Fi, and checked bags reflects a strategic effort to enhance its brand image, improve customer satisfaction, and remain competitive in the ever-evolving airline industry.