Spirit Airlines has introduced a significant update to its fare structure, marking a shift from its traditional ultra-low-cost approach. The new model features four distinct fare bundles: Go, Go Savvy, Go Comfy, and Go Big. These tiers offer varying levels of service, with Go Big including perks like extra legroom in the “Big Front Seat,” carry-on bags, and other benefits aimed at enhancing the passenger experience.
The Go tier remains the most basic option, where passengers pay for all extras like carry-ons, but even here, Spirit has made improvements, such as no longer charging change fees across all fare types. Go Savvy and Go Comfy tiers offer additional comforts, such as included carry-ons, seat selection, and priority boarding. Go Big, the top-tier bundle, adds significant benefits like more spacious seating, expedited security, and complimentary snacks.
These changes reflect Spirit’s effort to broaden its appeal and compete with other carriers offering premium options while maintaining its low-cost roots. The airline is betting that bundling services will attract both budget-conscious travelers and those looking for more comfort and convenience at a slightly higher price. However, this new structure may also lead to higher overall costs for some passengers, especially those accustomed to a la carte pricing.
The new fare structure is now live and represents Spirit’s continued shift toward offering a more balanced mix of low-cost and premium options to meet diverse customer needs. This move is part of a broader transformation aimed at improving the customer experience while retaining the airline’s core value proposition of affordability.